For about one hour today, web users noticed two odd things on most major news sites. First, the pages loaded faster. Second, there were no ads.
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Browser With No Ads Whatsoever
That's because Doubleclick for Publishers (DFP), a Google advertising service, was hit by intermittent outages.
DFP is a service that allows publishers to manage their ad operations and is used by most subscribers as an ad server. That is, the ads originate from a Google machine rather than the servers that the publisher's own content comes from. As the ads disappeared, you could see just how pervasive Google is in online advertising.
Everyday users—and the occasional website—rejoiced, though most publishers were less pleased at the loss of revenue from the outage. The fourth quarter of the year is traditionally the strongest for publishers in terms of ad sales, so extended outages cost them money in ads they're unable to serve.
- This is what the web looks like without ads. November 12, 2014 This article is more than 2 years old. Update your browser for the best experience.
- Adgaurd is the software that we'll use to block ads on the Edge browser. Download it and install it. After installation is complete you should get the configuration options. You can choose the.
- Without a doubt Firefox is the easiest browser to block ads in because of its extensive add-ons support. In fact, while I don't know if Firefox was the first browser to support adblockers, I do know Firefox is what made adblocking popular. If you are a Firefox user and you want to block ads, look no further than AdBlock Plus.
The outages affected publishers 'globally, across their video, display, native and mobile formats,' Google says in a statement. 'Our team has worked quickly to fix the software bug and DFP is now back up and running, so our publisher partners can return to funding their content.'
We took some screen shots during the outages, to compare what various news websites look like with and without ads.
The Atlantic (which, like Quartz, is owned by Atlantic Media)
The Economist
Forbes 'thought of the day'
Forbes home page
Chrome browser for pc offline installer. Fortune
And our personal favorite, The Telegraph, which looks like it's set up to prioritize serving ads over copy.
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